Thought Leadership content

To educate your potential customers on all of the above - and push them further down your marketing funnel.

SAAS Breakdown

“Thought Leadership Content” allows you / your company to become a Thought Leader (surpriiise) within your category - and thereby drive demand to your tool whenever they face a problem they think you can help them solve.

How do we create it

Research

Step 0: We do preliminary research on your ICP and the subject matter you want to educate them on

Interview

Step 1: We interview you about the subject matter and outline potential ways to communicate it to your target customer

Write

Step 2: We write the content piece based on the interview with you + our own research

Edit

Step 3: We edit it internally and then send it your way for revision

Distribute

Step 4: We shoot it out to the public, gather feedback, and identify what topics/angles to focus more/less on

How can I use it to get more customers?

Alright, so now let’s say you have created some thought leadership content that you’re ready to show the world.
How do you do it most effectively and most importantly - how do you make sure you get customers out of it
Here’s a breakdown of some of the ways thought leadership content can lead to increased dealflow