Case Studies

There are 1000’s of apps and tools out there. If you think that founders & business leaders will choose yours just because of your cool features, AI models, or design - you’re delusional.

Why Make Case Studies?

Although those things are important, the #1 question that founders have when discovering or evaluating your tool is:

And if you can’t properly demonstrate how other founders have gotten an incremental lift in their core business metrics from using your time - you’ll make the sales process 10x harder for yourself or your sales team

Founders also have extreme levels of FOMO - and therefore, the best way to get THEM to chase YOU to use your service is by showing them how all their peers and competitors are cruising it with your service.

Why do traditional case studies suck?

There’s a lot reasons for this, but here are a few:

The writing is extremely elementary, oftentimes because it was written by someone who doesn’t have experience with the eCommerce industry
The writing is extremely complex and full of jargon-words that doesn’t resonate with founders, oftentimes also because the writer doesn't have experience writing to eCommerce founders (or, they aren’t a writer by trait)
The case study reads like a big text-block pitch, instead of an engaging story that founders can resonate with
It’s all text and no visually interactive element to the case study
The stats and results mean NOTHING to founders, because they’re not tied to business objectives.

How are we different?

All our writers have experience within eCommerce + go through training about eCommerce and how eCommerce founders think
We only work with exceptional writers who can write engaging and persuasive copy. We hire 1 out of every 500 applicants that we review for copywriting. That’s how serious we are about it
We’ve built a 7-figure media / content business that produces over 20 pieces of content per day, to DTC founders - so we feel like we know how to speak to founders
We have the capacity to create great video content AND great written content
We know how to “frame” the problem, solution, and the concerns that founders have when looking at your tool. Why? Because before every case study interview - we actually ask a set founder about exactly that.

Connect, chill, case study!
Connect, create, collect leads.
Easy as that.

You don’t need to hire a content marketing manager
You don’t need to overwork your 1 marketing manager who’s already wearing 1000 hats  
And you don’t need to recruit and vet copywriters, video editors, and designers.
All you need to do is:

1. Connect us with your customer

Step 0: You to identify which customers you’d like us to interview

Step 1: 30-minute discovery/brief fill-out on how you want the case study to be angled/framed and any important things we need to know

Step 2: Connect us with your customer and we’ll set up time to chat with them

Step 3: We’ll send over questions to them in advanced + send them a brief/loom with how they can prepare for the case study

Step 4: We’ll interview them and talk to them about their experience with your tool

2. Chill and let us do the work

Step 5: We’ll write the first draft of the case study + edit the video simultaneously

Step 6: We’ll deliver the first draft of the written case study + short form clips

Step 7: You’ll review the case study and add comments + we’ll start writing the social posts for distribution

Step 8: We’ll revise the changes, and send it off to your design team

Step 9: Final review and check through

3. collect leads from the case study.

Step 10: Strategy and alignment call for distribution of case studies

Step 11: We’ll help you distribute the case study

Step 12: Go back to Step 0 and re-start the process

Note: As you can see in the process diagram, the most time-consuming part of the process is A) Getting the customer to agree, and B) Finding time to chat with them.
If you can have these agreements done before we kick off - we can significantly improve the speed and throughput of the case studies.
And as you know - speed is everything in business, and especially in technology businesses!

The holy grail of case study production

Let us be perfectly clear…

You shouldn’t pay us to produce case studies if you don’t have a strong distribution plan in place.

Because - then they just won’t matter, at all.

That’s why we work closely with all our partners to make sure they squeeze the most juice out of their case studies.

We do this by:

Showing them how to use it in their prospecting and sales efforts
Showing them how they can use it in their own marketing
Showing them how they can continue to repurpose and re-distribute it organically (without anyone noticing)
Showing them how they can amplify the results through paid advertising
Showing them how they can leverage their customer’s profiles to run whitelisted ads against. (A case-study cheatcode that few know about)

View our work with aftersell