SARAL
Introduction
The ultimate full stack influencer marketing tool - SARAL.
They do it all:
- Find influencers for brands
- Direct influencer outreach
- Manages all communication
- Create affiliate links
- Manages payments
And even has a customer support system that includes the CEO responding directly…
But what they didn’t have – exposure.
Challenge
They were struggling with being the new kids on the block.
They knew they had what brands really need, but competing with the giants?
“How do we let people know that they have this other option that is everything that these giants are not?” - Muskan, SARAL
Reaching the right people and showcasing exactly how they were different from the rest was becoming a struggle.
SARAL needed to get themselves out there…and fast.
Even though they do other marketing efforts as well, they needed to take a page out of their own book.
Using their own customers as advocates and tapping into their own version of influencers for their company.
So they reached out to Ronak and Ashvin – the founders of the $75M brand Obvi, authority figures in the DTC space, and current customers of SARAL.
Solution
The goal was to get noticed and get in front of founders, executives and DTC decision makers.
And with how Ronak and Ashvin have built their successful brand, SARAL’s team noticed that when they talk, people listen.
“Rather than tooting our own horn, it hits different when a customer talks about you and how they benefited from your product. We share the same advice with our own customers – it’s better to let an authority figure talk about how your product helped them.” – Muskan, SARAL.
So the GAAS team got started:
Initial stages:
1) SARAL’s team brainstormed internally and decided what their value props are and the features they want to use to put their best foot forward.
2) Ongoing communication about upcoming features and functionality with the GAAS team.
And that’s it.
3) GAAS team does the heavy lifting with content recommendations, conceptualization, development, and publishing.
Any new features or new aspects they want to advertise, they kept the GAAS team updated.
4) Placements – sponsored social content and newsletter mentions.
From the different products and features GAAS has on their menu, SARAL decided to go primarily with sponsored posts and newsletter features.
How it works: We ideate, we write, we review – and SARAL approves.
“The team knows their stuff so we let them do their thing. We don’t have to stress about something incorrect or wrong going out because we’ve built that trust with the team.” - Muskan, SARAL.
Results
SARAL’s KPIs include:
- Sign ups
- Booked demos
- Website traffic
- Conversion rate.
They immediately saw the impact of their GAAS partnership with a consistent 10% uplift in conversions every time a post goes out.
And have acquired brands such as HOPR, Herbaly, ByeBuns, Davis Activ and more.
With their KPIs consistently met, SARAL has embraced the benefit of how posts coming from real customers truly garners a new type of trust.
And we’re happy we were able to help them push sales and gain more and more trusted clients.
“When it comes to emails, it takes so much time and back and forth. With Slack it’s so easy and you can be so casual. We’ve built trust with the [GAAS] team and there is very open communication and very fast.” - Muskan, SARAL.
ready to scale your saas?
Check out how we’ve helped +50 SaaS companies with their go to market strategy
are you a brand owner?
Check out some of our learning resources or come to one of our events near you
